If IE is the dominant browser within your environment, consider Usability obstacles to adoption.
Firefox may be super user-friendly on its own but if your non-IT people predominantly use IE, are trained to use IE, have nothing but IE at home, and are too busy to care otherwise, Adoption will have to come through a gradual Transition.
Adoption through Transition
Give your users what they are already familiar with. Let them learn the benefits with minimal rides on the learning curve.
If IE is the incumbent browser and you want to deploy beyond IT pockets, consider packaging up Firefox with an IE-look-alike skin. "Looks Familiar" theme extension is a good place to start. I've customized it a bit in-house to retain Firefox-unique branding and saved a bundle on my car insurance.
Jokes aside, little things like this really ease the pains of adoption while keeping training costs low.
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